Welcome to Burro
 Burro
is a new kind of company dedicated to delivering high-quality, affordable
goods and services to low-income families in the developing world. Our
for-profit business model will allow us to sustainably serve consumers who
are largely ignored by the marketplace but who are eager and able to spend
on innovations that improve their productivity.
The world's poorest people spend some $5 trillion annually
on goods and services, but few businesses pay careful attention to meeting
the particular needs of those who earn a dollar or two a day. Much of what
is offered to them is overpriced, poorly made, and sold at inconvenient
locations. But Burro puts its clients first. Like the hardworking pack
animal that inspired our name, we are truly out there—in the fields and on
the trails, helping our clients live more comfortably and work more
productively.
 More
Power
Burro's first offering is a rechargeable battery service
that our clients use predominantly for flashlights, radios, and cell phone
charging. It costs less than available throwaway batteries while delivering
more power and eliminating potentially hazardous waste. Roughly half of
Ghana's 23 million people live without electricity, including the vast
majority of rural communities. For these people, little things can mean a
lot—a Ghanaian family can spend half a day's income on a pair of
poor-quality, throwaway batteries just so a child can do a few hours'
homework at night. Burro's better battery offering is already helping such
families to do more with their lives.
We are
conducting our pilot in Koforidua, the capital of the Eastern Region of
Ghana, a peaceful, democratic nation in West Africa.
See Burro in action here
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